The average Facebook user spends more than a quarter of his or her time on the site scrolling through the News Feed. For users, that means a lot of baby pictures and stale memes. For brands, it represents an opportunity.

Facebook brand pages don’t attract customers. In fact, after liking a page a customer may not even return to it again. So, where’s the best place to reach that customer?

You guessed it right: News Feed. Brands are finally embracing social marketing in effective ways, but there’s still a lot to learn about the strategies of the medium and the algorithms that keep features like News Feed running.

That’s where EdgeRank comes in. Read more: tinyurl.com/dyg9yl2