So, We hear that this one was due for 77 years. Tim Henman came close but couldn’t do it. The whole of England was waiting – waiting and waiting and finally, on 7th July’2013 Andy Murray was able to do what no Brit in the past could. Andy Murray defeated Novak Djokovic in the Wimbledon Men’s final to win this ultimate grand slam. The match which everyone expected to be a 5 set thriller rather turned out to be a one-sided affair. Though there were moments of brilliance during the game, no one expected the world number 1 will be defeated in straight sets. Social media networks were flooded with comments from Tennis fans congratulating Murray and a few sympathising with Djokovic.

Here are the key findings of the people’s perception based on the sentiment analysis performed using myRosys:

• The fact that 1203 posts were made with positive comments says it all. The whole of England hailed Murray’s achievement on various social media networks. Only 9% posts were made with negative sentiments while 27% posts had a neutral tone.

• myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around Murray’s win in all the major social media networks and found:

• Analysis of social networks clearly showed that users on Facebook (763 posts) and Google Plus(744 posts) were the most active and were posting twice as much as Twitter users (316 posts).

• Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

• Social media networks were very active with respect to the match. As can be seen from the analysis below, there were some posts around Murray during the final build up but once, Murray won the coveted Wimbledon title, all social media networks were peaking in terms of their posts on Murray.

• We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose, if a brand wants to associate with Andy Murray then it can do a quick sentiment analysis and understand the sentiments of masses towards him. As can be seen from this report, it will be the best time to associate with Murray. Hence, myRosys can be a powerful medium that simplifies marketing research on social media.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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