Analysis of people’s perception on the Kochadaiiyaan: The Legend movie

Kochadaiiyaan is India’s first 3D animated period film made using motion capture technology that is released in twelve different languages worldwide. A true Rajinikanth fan doesn’t need any special reason to watch his film featuring the superstar because it has him in it. Rajnikanth has wowed fans across the globe with his distinct style – be it his punch lines or his action stunts.

In Kochadaiiyaan, Rajnikanth features in an animated format for the first time. It is a period drama movie and its story revolves around crafty kings and beautiful princesses, an ancient warrior and a couple of warring kingdoms with stunning battlefield action. In this movie, Rajinikanth will be seen performing the Rudhra Thaandav for which fans are extremely excited to watch! Rajnikanth is back on screen after 3 years and his fans deeply feel that they’ve waited too long to see him back in action. Despite the release of Kochadaiiyaan being postponed multiple times, there’s a strong buzz around. It is highly anticipated that the film in all likelihood will create a record in Indian cinema. To capture the reviews and opinions of Kochadaiiyaan, we have analysed the sentiments of people for the movie on the social media.

“What are the sentiments of masses on Kochadaiiyaan: The Legend movie�?

The most used key words were: kochadaiiyaan, soundaryaarajni, superstarrajini, deepika etc. Here are the key findings of the people’s perception based on the sentiment analysis performed using myRosys:

• About 41% depict neutral sentiments where as 33% posts show positive sentiments and only 26% posts show negative sentiments. One-third of the fans seem to be very excited about this movie and eagerly waiting to watch this period drama. The negative sentiments principally account to the much delayed release of the movie.

• myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around Kochadaiiyaan: The Legend movie in all the major social media networks and found:
• Analysis of social networks clearly showed twitter reigns as the most active social media channel with more than 1450 tweets which is more than one-third of all the posts that we have monitored in the given time period, followed by Facebook and GooglePlus with 690+ and 1210+ posts respectively.

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

There were 2 dates with higher number of posting on social media sites, 21st and 23rd May. It could be because on 22nd May, it was released in U.K., Malaysia and Sri Lanka. On 23rd May, it is set to release in India and U.S.A. 21st May was the most tweeted day since people were discussing to enjoy the weekends with this movie. No wonder 23rd May was one of the most trending days since the movie will hit more than 6000 theatres across India on this day.

We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• When someone wants to know the public sentiment about a particular movie or an actor or a character, he/she should do a quick sentiment analysis about them and understand the public opinion. If the public sentiment is positive then it may be a good idea to go ahead with the decision to promote a certain movie or character. Hence, myRosys can be a powerful medium that helps you understand the true sentiments of people about the movies and make an informed decision.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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