Analysis of people’s perception on Cosmos: A Spacetime Odyssey

Have you always been curious to know the mysteries of nature? Then, Cosmos: A Spacetime Odyssey, a documentary television series narrated by a renowned astrophysicist, Neil deGrasse Tyson is sure to interest you! This series has generated a lot of eyeballs especially among young science enthusiasts. Its first season comprises of 13 episodes that briefly tells the story of earth, how humans shaped it and finally what lies ahead.

The documentary explains the concepts that you may have never understood in your science classes with such an ease, that at times you feel overwhelmed by the sheer imaginative spark that it ignites. The season has received a top rating of 9.5 on IMDB. But what exactly are people talking about the season? Do they like it? Is there a buzz in the Social Media?

Let’s find out the sentiments of people on social media for cosmos television series by using myRosys!

“What are the sentiments of masses on Cosmos: A Spacetime Odyssey�?

• Although majority of the posts were neutral with 48% pie share, we found that positive posts were only marginally behind with 32% pie share. Posts that link to other sites are often accounted as neutral posts. Only 20% of the posts were negative. Therefore, we can conclude that on a whole, the season is receiving a positive response from the audience.

The most commonly used words in the posts are depicted in the following Word Map. Neil deGrasse Tyson has been popular among the online community. He has made several contributions in the field of physics and is loved by students particularly because of his pleasing persona.

• myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around the around “cosmos – a space time odyssey” in all the major social media networks and found:

• As evident from the following pie chart, each social media platform has taken a considerable share of the noise. Twitter, Facebook and Yahoo were among the most active platforms. There were 498 comments on Twitter, 432 comments on Facebook, and 329 comments on Yahoo.

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

The following graph shows that there was a peak in activity on 28th May. There was a lot of buzz in the social media as online broadcaster took a day off on Memorial Day.

We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose, if a brand wants to associate with Cosmos, then it should do a quick sentiment analysis about the program and understand the public sentiment towards it. If the sentiment is positive then it will be extremely beneficial to associate with the television series. Hence, myRosys can be a powerful medium that simplifies marketing research.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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