Analysis of people’s perception on Telangana State Formation Day

On 2nd June, 2014, India got its new state – Telangana! Indeed, it is a historic event in India, which marks the end of decades of turbulent struggle for a separate statehood. The movement of Telangana demanding a separate statehood has so far witnessed innumerable strikes, protests, suicides and disturbances to public life. Telangana is now officially India’s 29th State of Union, under the leadership of K. Chandrasekhar Rao.

On the eve of Telangana formation day, Telangana Rashtra Samithi (TRS) chief, K Chandrasekhar Rao took over as its first chief minister. The occasion of Telangana formation day was celebrated with pink balloons and an hour long firework display starting at midnight and cultural displays highlighting the language and traditions of the state’s people. Hyderabad will serve as the joint capital of both Telangana and Andhra Pradesh for a period of 10 years.

What are the reactions of Indian people on the Telangana state formation? Are they happy for getting a new state or sad for the bifurcation of Andhra Pradesh? To know the answers for these questions, we did an analysis using myRosys tool to take a quick look on the sentiments of masses on Social media and their perceptions on Telangana state formation day.

“What are the sentiments of masses on Telangana state formation day?�

                                                 

•There were 26% positive sentiments recorded on the Telangana state formation day and at the same time 45% neutral posts expressing a mixed reactions of social media users. Over 29% of the posts on social media were negative which may be attributed to the gloomy reactions on state bifurcation. Majority of people seem to be hoping the best for Telangana state formation, and harmony between the two states.

• myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around Telangana State formation day in all the major social media networks and found:
• Analysis of social networks evidently showed that users on Facebook and Twitter were the most active with over 800+ posts and 689 tweets respectively to express their opinions on the Telangana state formation day. Users were also active on yahoo and posted about 638 posts apart from GooglePlus and Googleblogs.

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

As can be seen from the analysis below, people tweeted the most about Telangana state formation on 27th May, just a day after the prime minister’s swearing ceremony and on 2nd and 3rd June. Googleplus was the most active on the Telangana State Formation day i.e. on 2nd June as compared to any other day. Facebook too showed a spike in the number of posts on this day about the oath taking ceremony of Telangana’s new chief minister – K. Chandrasekhar Rao.

We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose, if a user wants to understand the public sentiment about a national event/historic event, then they should do a quick sentiment analysis about it to know the true reactions of people on that day and dig deep into the news. Hence, myRosys can be a powerful medium that helps people understand the true sentiments of people about national events.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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