Analysis of people’s perception on ‘Edge of Tomorrow’ movie

Imagine an action packed story that revolves around a war with brutal combat scenarios in near future. But it simply doesn’t end here!

 

‘Edge of Tomorrow’ is a gripping Sci-Fi action movie starring Tom Cruise and Emily Blunt that is based on the Japanese novel ‘All You Need Is Kill’ by Hiroshi Sakurazaka. The plot unfolds as an alien race attacks the Earth and Major William Cage, played by Tom Cruise finds himself trapped in a fascinating time loop. He is killed within minutes, but lives, fights and dies again and again in the same combat, which rightly justifies the caption of this movie – LIVE.DIE.REPEAT.

Edge of Tomorrow has already hit the theatres in 28 countries worldwide and mostly got positive responses from critics across the world. But what exactly went wrong with the adaptation and whether the book was better than the movie? To reach an in depth conclusion for this movie, myRosys team analysed the movie reviews in major social media sites and here’s what we have found about people’s sentiments and what they are talking about this movie.

“What are the sentiments of masses on ‘Edge of Tomorrow’ movie”?

 

Here are the key findings of the people’s perception based on the sentiment analysis performed using myRosys:
Post Analysis

 

  • About 34% posts carried neutral sentiments where as 28% posts showed positive sentiments and 38% posts showed negative sentiments. It seems like about one third people were excited about this movie and enjoyed it. But, the high volume of neutral posts clearly points out that fans were not fully satisfied with the movie.
Post Sentiment Analysis - ‘Edge of Tomorrow’ movie
Noise analysis performed by myRosys:

 

  • myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.â€?

myRosys monitored social media responses around ‘Edge of Tomorrow’ movie in all the major social media networks and found:

  • Analysis of social networks clearly showed that yahoo was the most active platform among social media users with more than 1200+ posts which is more than one-third of all posts we monitored in the given time period which was followed by googleplus and facebook with 860+ and 1090+ posts respectively.
Network Total Posts - ‘Edge of Tomorrow’ movie
Preview of user comments found by myRosys:

 


Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

Social media sentiments - ‘Edge of Tomorrow’ movie

How posts about ‘Edge of Tomorrow’ movie were trending across Social Media:

There were 2 dates with higher number of postings on social media sites, 8th and 9th June. It could be because on 6th June, the movie was released in both U.S.A. and India. Also on 8th June, people were talking the most about this movie after watching it on weekend.

Ease Social - Post Analysis - ‘Edge of Tomorrow’ movie

Who are the Social media Influencers with respect to ‘Edge of Tomorrow’ movie?

We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

Ease Social - Most Shared - ‘Edge of Tomorrow’ movie
How Sentiment analysis can be beneficial to brands:

 

  • Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.
  • myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.
  • When someone wants to understand the public sentiment about a particular movie or an actor or a character, he/she should do a quick sentiment analysis about them and understand the public opinion. If the public sentiment is positive then it may be a good idea to go ahead with the decision to promote a certain movie or character. Hence, myRosys can be a powerful medium that helps you understand the true sentiments of people about a particular movie and get a holistic view.
  • Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.

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