Who Moved Our Cheese?

Well, Google did!! About a week ago.

It has been a week since the recent most Google update on SEO for mobile searches was rolled-out. And as predicted by Google, it has impacted several businesses already. Here is a small list of top 10 winners and top 10 losers, courtesy of Search Engine Journal.

The impact of this change is definitely measurable and you can find multiple blogsites bringing that to you. But how are the billions of people on social network reacting to this Google update? What are they talking about it? How do you measure that? And how do you use it in your social media campaign?

myRosys gives you ears to listen to the social network noise on any topic and its graphical reports help you analyze the situation and develop your next business strategy. Here are some insights about the social media noise around the latest google update and how an SEO expert can use it to get more business.

Sentiment Analysis

Sentiment Analysis is a report on the feelings behind the posts published by people. It tells us whether people feel positive towards a particular topic or not. Soon after Google announced its upcoming update, there were many speculations on how it will impact traffic to businesses’ websites. But let us see how people felt about this change.

A lesson that we learnt from the famous book Who Moved My Cheese was to find new cheese when someone removes your cheese rather than to crib about the change. The big green portions of the pies indicate that most people are eager and ready to find new cheese for themselves.

This presents a very optimistic picture for an SEO expert to launch a social media campaign and attract new clients as the businesses are ready to optimize their mobile websites as per Google’s new guidelines. But where to find these new clients? Clearly enough, they need to be targeted on social media websites. But which social media platform will be the best? And what is the best time to catch their attention?

Noise and Post Analysis

myRosys helps to identify not just the most popular social networking platform, but also the right time to launch a social media campaign.

If you want to advertise or promote your SEO related services, Twitter will be the best platform to do so on. Facebook and Google+ are also good platforms for your social media campaign and must not be ignored.

The date on which you launch and promote your social media campaign is of great significance. For example, social noise around Mobilegeddon had a very high peak on the day the Google update was rolled out. Twitter noise came down drastically in a couple of days, whereas Google+ picked up pace.

The social network again became active about the Google update after a week of its roll out. This is when agencies and SEO experts published their comments on the first week’s performance and impact of the update. From this trend, we can predict that this month will definitely witness a good amount of conversation noise about the google update.

Maximum social networking activity about the Google update happened either during late night hours (IST) or from 10 AM to noon (IST). Thus, this will be the ideal time to launch or promote an SEO Social Media Campaign on Twitter. And the same for Facebook and Google+ would be during the evening (IST).

Using these reports, and many more from myRosys, enables you to measure how people feel about a particular topic. This empowers you to design a more effective Social Media Campaign on SEO.