“Yoga is the practice of quieting the mind”, as per Patanjali.

On 11th December 2014, the United Nations General Assembly declared 21st June as the International Yoga Day. This year on 21st June 2015, International Yoga day was observed with great enthusiasm in many parts of the world.

Yoga started as a physical, mental, and spiritual practice 5,000 years ago in India with an aim to transform both body and mind. The Date, June 21, has another important significance as being the day of Summer Solstice, the longest day of the year in Northern Hemisphere.

International Yoga Day got huge coverage in Print and Television advertising space and created huge buzz on social media as well. The event was talked about and shared by many influential people, celebrities, organizations and government ministries and agencies including the likes of Mr. Narendra Modi (@narendramodi), Prime Minister’s office (PMOIndia), Ministry of External Affairs (MEAIndia).

Social media monitoring of International Yoga Day using our social media management software, myRosys, gives us some useful insights.

Word Cloud Analysis

With lot of social buzz happening around the big event, here is the list of the prominent words being used on social networks when people talked about International Yoga Day.

The bigger a word in the Words Cloud, the more talked about it is. Here is what we can analyze from this information:

• #Internationalyogaday was one of the most trending hashtags on social networks and was mentioned a lot.
• Another popular hashtag was #saalekshuruaatanek, which was the tagline adopted by the NDA government to showcase the work being done by them during the last 1 year of tenure of the new government. Declaration of 21st June as International Yoga Day has been considered to be one of the biggest diplomatic and political success of the BJP (another popular word as shown by Words Cloud) government during their first year in office.
• Social media monitoring also revealed that there were huge positive sentiments around the event which is clearly visible by the usage of positive words such as benefits, enthusiasm, iconic, inspire, spirit etc. in the posts related to the event.
• Solstice (21st June being the Summer Solstice) was also mentioned in the comments shared on social networks.

Using the social media monitoring feature of myRosys, we can analyze when and on which social networks are people conversing the most about the International Yoga day.

Sentiment Analysis

International Yoga Day has been quite talked about on various social networks. Therefore a very valid and useful analysis required is to know the sentiments of the people about the event.

myRosys provides a powerful social media monitoring functionality of post and word sentiment analysis which could be used to know about the general perception of the public. In case the sentiments are negative, these reports could be used as a base for the corrective measures to be taken for reputation management.

Post sentiment analysis clearly shows that most of the posts (96%) have been either positive or neutral and only 4% going towards the negative side. This clearly shows that the overall mood about the event on the social networks has been hugely positive.

Word sentiment analysis report of social media monitoring confirms the fact that the user reaction swing has been towards the positive side (around 86% as positive).

 

Noise and Post Analysis

Social media monitoring of online conversation clearly shows that Twitter has been the prominent social networks on which the event has got maximum engagement, followed by Google+ and google blogs.

When it comes to analysis about the social buzz during the days of the week, most of the noise about International Yoga Day (21st June, Sunday) happened over the weekend. This included the noise that happened during the buildup to the event on the 19th and 20th of June (being Friday and Saturday)

Social media monitoring about the Hourly noise clearly indicates that the noise on social networks starts building up around noon time and attains maximum level during 5pm to 8 pm.

 

Top 5 positive comments

The top 5 positive posts mentioning International Yoga Day includes the tweeter handles #PMOIndia, MEAIndia, and Blog posts created around the event.

 

Top mentions for International Yoga Day

For any Social media marketer, making the content go viral is an important parameter for the success of the campaigns. Virility of the content could be achieved when the content is shared by the influencers among their vast audiences. Social media monitoring by myRosys also provides a report about the top users based on the reach of the content shared by them.

Here we could see that PMOIndia and MEAIndia has been two important profiles which have been quite instrumental in increasing the reach of this mega event on social networks. Their posts have been shared the maximum number of times (148 and 91 respectively).

Using the social media management software myRosys, you can quickly and easily get these and many more social media monitoring reports on any topics trending on the social network.