Digital India is a flagship program of the Government of India with a vision to transform India into a digitally empowered society and knowledge economy. The initiative aims at ensuring the government services are made available to citizens electronically, thereby reducing paperwork. Slated for completion by 2019, Digital India also plans to connect rural areas with high-speed internet networks.

Digital Indian is an umbrella program what is planned to cover multiple Government Ministries and Departments. Digital India will be implemented by the entire Government with overall coordination being done by the Department of Electronics and Information Technology (DeitY). Digital India aims to provide the much needed thrust to the following nine pillars of growth areas:

1. Broadband Highways
2. Universal Access to Mobile Connectivity
3. Public Internet Access Programme
4. e-Governance – Reforming Government through Technology
5. eKranti – Electronic delivery of services
6. Information for All
7. Electronics Manufacturing
8. IT for Jobs
9. Early Harvest Programmes

The Digital India team is very active on social media as well. They keep their audience informed with regular updates and news around their work. They also engage the audience with several contests and competitions running on the social networks.

Let us use our social media management tool, myRosys, and monitor the social media to gain insight on what people think about Digital India.

Words Cloud Analysis on Digital India

There are several words that are used more frequently than others while posting something about a subject on social media. These words turn into trends and also sometimes used as hash-tags. Such trend words and hash-tags need to be tracked to gauge the popularity of the subject.

The words cloud analysis of our social media management tool extracts such trend words and forms a cloud with them. The bigger a word in the cloud, more prominent it is.

Social media monitoring around Digital India gives us the following insights with the help of words cloud analysis:

• The hash-tag ‘#digitalindia’ and the keyword ‘digital india’ are the most prominent words that appear in the social media posts around Digital India.
• The hash-tags ‘#smartcity’, ‘#smartdestination’, and ‘#sustainabletourism’ are used to create a buzz about the benefits of digitization on tourism.
• The hash-tags ‘#giveacaption’ and ‘#homesharing’ reflect the popularity of several competitions and contests that the Digital India team had initiated.
• ‘#iot’ throws light on the importance being given to ‘Internet of Things’ under this programme.
• Twitter handles ‘@digitalindia’ and ‘@eest2014’ are used most frequently to either tag or reply to on Twitter. ‘@eest2014’ is the Twitter handle for SmartDestination2016.
• The words ‘egovernance’, ‘electronic’, ‘government’, ‘initiative’, ‘mobile’, ‘services’, ‘projects’, ‘technology’, ‘online’, and ‘programme’ are also very frequently used. Their importance implies that majority of posts on social network are informative in nature.
• The presence of ‘narendra’ and ‘modi’ shows that people have acknowledged our Prime Minister’s efforts towards initiating the Digital India program.
• The relevance of ‘deity’ towards this initiative does not go un-noticed due to efficient social media monitoring.
• Keywords like ‘wellness’, ‘support’, and ‘development’ reflect the positive response this initiative has received from the people.

Sentiment Analysis on Digital India

Social media monitoring is in no way limited to finding the trend words around a subject. The sentiments reflected by the people in their posts also need to be captured and analysed. This will help in improving the social media strategy around the subject. myRosys, our social media management tool, helps you in analysing the sentiments by posts as well as by words.

Post(s) Sentiment Analysis on Digital India

• A very high percentage (67%) of the posts on Digital India are neutral in nature. This confirms the informative nature of posts around the subject.
• More than a quarter (26%) of the posts are positive in nature. This shows how well the people are taking the initiative and supporting the same with their positive views on various social networks.

Word(s) Sentiment Analysis on Digital India

• A very high portion (79%) of the words used in all the posts are positive in nature and reflect the goodness the initiative is bringing to the people.
• Only 21% of the words used are negative which implies there is some significant doubt in the minds of the people regarding the success or implementation of the Digital India program.

Key Insights on Digital India

Social media monitoring using a comprehensive social media management tool like myRosys gives your campaigns an edge over the others by bringing key insights from various social networks to your notice. You can get a glimpse into what exactly the people are saying about subject with the help of Top Positive, Top Negative and Top Likes analysis reports.

Top Positive Posts on Digital India

Top Negative Posts on Digital India

Top Likes on Digital India

Use our social media management tool, myRosys, to monitor social media more effectively and enhance your social media campaigns using the various reports.