Content marketing has become the most efficient and effective way for businesses, big or small, to increase their online presence. By using articles, blog posts, pictures, video, surveys, infographics, etc. company can directly inform and engage with audiences by using content.

According to Altimeter Group, 60% of surveyed marketers said that content creation was a top need while 53% named distribution. That means it’s time for organizations to begin looking outside of their marketing teams for content co-creation partners and to improve content promotion at the same time.

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