Companies are increasing their efforts to keep pace with online developments to win the hearts of their consumers. However, here are a few companies whose social media strategies dominate the others. Their Facebook pages are a treat to the eyes and contain some eye catching, crisp content and enormous Facebook likes.

1. Oreo: Oreo showcased successful social media optimization with the #DunkInTheDark campaign. Now, its #PlayWithOreo is also gaining popularity and increasing user engagement.

2. Taco bell: The fast food giant, Taco Bell is also known for its social media optimization through impressive content resulting in increased Facebook likes. Uniform selfies, an effective career page, sharing customer comments are examples of some ground breaking social media strategies employed by Taco Bell.

3. Dell: Dell’s Facebook career page is another example of social media optimization to the fullest. Some of the things that get them Facebook likes are highlighting employee achievements, allowing candidates to apply through the page itself and showcasing the company’s culture through pictures and employee quotes.

4. Ritz Carlton: Ritz Carlton, uses its Facebook page to introduce users to the different locations of the Ritz-Carlton hotels, with the help of a simple and elegant slideshow. The company also dedicates a part to Ritz-Carlton’s Community Footprints, displaying a slideshow to celebrate the ways that its hotels have served their communities.

5. Unilever: Unilever achieved social media optimization through bifurcating their Facebook job postings into “Early Careers” and “Professional Careers” to help potential candidates refine their job search. With almost 650,000 Facebook likes, they’re getting many applications through the page.

It is a lesson for all social media marketers, to achieve social media optimization through formulating an effective social media strategy in order to gain more Facebook likes.