A few months back, everyone’s favorite midnight hunger snack, Nestle’s Maggi noodles, had been banned in India, as excessive lead had been found in its production samples. Nestle suffered huge losses, but pledged to get the product back within a few months. After undergoing numerous levels of testing and hygiene tests, Maggi began its market rollout last week. Maggi fans were thrilled and took to social media to talk about the relaunch of Maggi. We used our social media management software, myRosys, and analyzed the conversations that people had on social media, about the topic.

Social media monitoring around the relaunch of Maggi gives the most prominent keywords with the help of words cloud analysis. The report clearly shows that Maggi, Nestle, Noodles and Snapdeal were the most talked about words. Snapdeal is a prominent word because before the market rollout, Nestle launched Maggi online, through Snapdeal.

The sentiment analysis shows the orientation of sentiments of the people talking about the topic. Most of the people were happy with the comeback, therefore they used positive comments in their posts.

The Network Noise analysis tells us the peak hours and day on which the social media activity about the topic has been the most. It can be seen that 9^th November and 15^th November were the days with the maximum network noise. 9^th November recorded high social media activity because the official announcement regarding the launch happened that day. 15^th November recorded high social media activity because Snapdeal began its flash sale of the Maggi welcome kit that day.

Our social media tool also reports the top retweeted/ shared posts on the social media platforms like Twitter and Google+. It is clear from the screenshot above that the tweet of Nestle, is the most shared one.

Use our social media management tool, myRosys, to monitor social media more effectively and enhance the reach of your social media campaigns.