Analysis of people’s perception on 24 – Live Another Day

It takes Mr Holmes several days to finish the job. Batman took years to do it. But this guy, he only needs 24 hours and the job is done. Yes, Jack Bauer. Is there really anything that this guy can’t do? He has already surpassed the likes of Chuck Norris, Arnold etc.

Are you really up for this marathon? He has done it 8 times already and he’ll do again for sure. This time he has come with 24-Live another day, the sequel to ongoing season 24. I suggest you start with season 1 and by the time you finish season 8, this season will be over and you can have your weekend marathon your way.

You’re all excited about this season 9 of 24. We too. In the mean time we did our little research into public sentiments on social media regarding this season. Here is what we found.

“What are the sentiments of masses on the 24 – Live Another Dayâ€??

• Surprisingly 64% posts carried neutral sentiments where as 27% posts show positive sentiments and mere 9% posts show negative sentiments. It seems like about one third people were excited about this sequel and hoping to enjoy it. But, why the volumes of neutral posts are such high? Are you really excited that the action season is back now? Well, probably the small volume of negative sentiments means nothing.

• myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around 24 – Season 9 – Live Another Day in all the major social media networks and found:

• People have favoured the Twitter with most active media with more than 2800 tweets constituting more than 85% of all posts that we monitored in the given time period which was followed by googlplus and facebook with 300+ and 80+ posts respectively. It looks like Jack Bauer fans are going twitter way .

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

There were 2 dates with higher no of posting on social media sites, 5^th May and 7^st May. It was because on 5^th May, the first 2 episodes were aired and you enjoyed them greatly as evident from 7^th May’s posts. As always, the twitter remained most favoured media for fans. GooglePlus showed some peaks around 6^th May. But other social sites like facebook, google blogs continued their dormancy. So, if anyone is interested in any promotions related to 24-Live another day, twitter is the way to go.

We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• A quick sentiment analysis gives a good insight about public response related to certain movie or season. This is useful in determining how successful your campaign will be and what should be your preferred medium and who should be your target audience. If the public sentiment is positive then it may be a good idea to go ahead with the decision to promote a certain series or character. Hence, myRosys can be a powerful medium that helps you understand the true sentiments of people about the series and characters, and help you make an informed decision.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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