Analysis of people’s perception on Election Results 2014

Finally “The Political Super Leagueâ€? comes to an end and BJP has emerged as the single largest party with a gargantuan lead over its counterparts. It is certain that Narendra Modi would become the new Prime Minister of India, and we are quite excited to know about the nation’s response to this much awaited change. Let us find out using our very own proprietary tool: myRosys.

Lok Sabha Elections 2014:

Following infographic shows the election results of 2014. With BJP getting more than 272 seats, we can expect that the new prime minister of India is none other than Narendra Modi. Lok Sabha Election Results show that this has been the worst ever defeat of India National Congress.

“What are the sentiments of masses on Narendra Modi as PM?”

Here are the key findings of the people’s perception based on the sentiment analysis performed using myRosys:

• Clearly there is an air celebration in the country with 43% of posts depicting positive sentiment towards election results. Only 17% of the posts were negative. Clearly, the country is ecstatic with the results as after a long time, India will get a stable government. BJP has crossed the magic number and would not need any outside support. Rest of the posts were neutral.

The most commonly used words in the posts are shown in the following Word Cloud:

• myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around “Election Results 2014�, “Lok Sabha Election Results�, “New Prime Minister of India� and “Verdict 2014�, in all the major social media networks and found:
• Analysis of social networks clearly showed that users on GooglePlus, Googleblogs and Twitter were the most active with over 200 posts and tweets revolving around the elctions Users were also active on facebook and yahoo.

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

If you look at daily posts, activity on Social Media picked up dramatically on 16^th May 2014. This was expected as election results were to be declared on this date. As can be seen from the analysis below, people tweeted the most about Election results on 16 May 2014 as compared to any other day. Users on Twitter, and GooglePlus were posting the most about Narendra modi and positive election results and quite eager to know the election results on this day since the onset of the long phased general elections 2014.

Before 15^th May 2014, traffic was evenly distributed on GooglePlus, Google Blogs and Yahoo. Non existence of traffic on Facebook and Twitter indicates that major influencers from political parties have gone mute on Social Media.

We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose, if a elector wants to understand the public sentiment about the prospective candidate he/she wishes to cast their vote, then they should do a quick sentiment analysis about them and understand the public sentiments whether they rightly deserve the vote or not. If the public sentiment is positive then it may be a good idea to go ahead with the decision to cast your vote to the desired candidate. Hence, myRosys can be a powerful medium that helps people understand the true sentiments of people about the candidate and make an informed decision.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

We at Glocal Edge welcome this positive change and we believe that coming days would be greener. We congratulate the nation for exercising their right to vote mindfully. We wish Narendra Modi to succeed in his endeavours and help this nation become a super power in its true sense.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
Signup for a demo now: myRosys Demo