An increasing number of B2B and B2C businesses are engaging with clients and customers through dedicated social media networking sites. This gives them the opportunity to stay connected, promote and identify the needs and desires of their customers.

With myriad of social media websites and blogs, Social Media Marketing has become so overwhelming that at times it becomes strenuous to estimate and justify your marketing spend. Having said that, there are umpteen budget optimizers that facilitate your SMM activities across multiple channels, analyze different parameters that maximizes the impact, and streamline your efforts to get maximum returns on the investment.

Image courtesy: adobe.com

We will now give you a brief overview of the most popular media budget optimizers that are being used by many Fortune 500 companies to engage with their customers over social media.

1.       Kenshoo

According to Forrester Research, Kenshoo is the sole leader in the bid management and social advertising space. It has its own APIs for ads across Google, Bing, Yahoo, Twitter, Facebook, and Facebook Exchange. Kenshoo allows you to create groups and manage ad campaigns. Moreover, it provides you with daily reports on the performance of your campaigns and selected keywords. Kenshoo has also implemented predictive modelling technique that predicts the performance of keywords and campaigns based on historical data. It can also cluster keywords based on multiple attributes, thereby facilitating SEO efforts.

2.       Marin

Marin has one of the most sophisticated bid management functionalities in the industry. It allows you to effectively calculate, forecast and assign bids. Marin’s bidding algorithm optimizes bids to maximize revenue outcomes. Marin can also prioritize tasks based on their impact on revenue. Moreover, it allows you to optimize and schedule your campaigns so that it involves minimal manual work and results in maximum outcome.  

3.       Adobe Media Optimizer

Adobe Media Optimizer is another comprehensive media optimization tool that gives you all the functionalities that other optimizers do. Its major differentiators are:

• It allows you to update bid rules
• Its interactive reports are easy to manage and understand
• It is integrated with SiteCatalyst that uses Web Site data that allows you to target your campaigns more effectively
• It allows you to add your own functionalities that provide even more advanced analytics solutions thereby increasing your ROI.

4.       Zenith

Zenith is best known for its analytics capabilities. It automatically allocates budget to different media channels based on your objective and target audience. It also calculates the frequency at which you should run your campaigns based on different parameters and historical data. It uses client’s data to identify months and weeks in which your campaign would be most successful. The data that it uses for predictive modelling is being provided by Nielsen Media Research, therefore you can be least bothered about the accuracy of forecasts. 

5.       myRosys

myRosys is another tool that is quite effective given the low price at which it is available. It is the best tool available in this segment and is suitable for you especially if you are new to SMM. It allows you to do sentiment analysis with just a few clicks. Moreover, it allows you to create and manage your own campaigns. It also allows you to schedule your campaigns and track their reach and success. Therefore, myRosys offers you a lot at a reasonable price and probably the most effective tool to start with your social media campaigns.

There are a number of similar tools that would help you optimize your Social Media Marketing spend. However, the tool that you use should justify your goals and objectives, expansion plans, budget and overall marketing strategy. Easesocial provides you the complete solution when it comes to online marketing strategy. Contact us for a free consultation session.