Analysis of people’s perception on the final match of IPL7

So sad to say farewell to IPL7. The season is over and it’s KKR who has finally lifted the trophy. What a final it was after watching an epic semi-final between KXIP and CSK. It certainly deserves to be called a final! A brilliant performance by a Bengali playing for KXIP and a match winning knock by a young kid for KKR.
Yes,Korbo,Lorbo,Jeetbo for KKR and Good luck for next time, KXIP!

 

A lot of credit goes to Robin-hood for scoring a mammoth total of 660 runs in this season snatching that Orange cap. No wonder, with a strong bowling line up backed by Sunil, Chawla and Morkel supported by furious batting powers like Robin, Manish, Gambhir and Yusuf was one of the most balanced and powerful sides this IPL. When you were busy posting IPL7 match picture or congratulating KKR team or sympathising with the KXIP team, we looked into some of the most popular social channels and sentiments on social media regarding this season. Here is what we found.


“What are the sentiments of masses on KKR victory in IPL7�?


The most used key words were: akshar, bailey, overs, patel, diders, rishi, sehwag, singh, vohra, johson, knight, Kolkata, kings, saha and etc.

Here are the key findings of the people’s perception based on the sentiment analysis performed using myRosys:

Post Analysis

• About 45% posts carried neutral sentiments where as 41% posts show positive sentiments and only 13% posts show negative sentiments. It seems many people were excited knowing KKR own the cup and that tells us out of every 10 people, 4 are KKR fans. But, what about half of the posts that show neutral sentiments? It seems like they were either Mumbai or Chennai supporters and hence the final match didn’t value much as their favorite team was not playing.

Post Sentiment Analysis - IPL7 final match

Noise analysis performed by myRosys:

• myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around IPL7 in all the major social media networks and found:

• Twitter was the most used channel with a whooping 2400+ tweets constituting about 38% of all posts that we monitored in the given time period. It was closely followed by GooglePlus and Facebook with 1700+ posts (27% of all posts) and 1800+ posts (29% of all posts) respectively. GoogleBlogs performance was less. Seems like people want to talk short and loud.

Network Total Posts - IPL7 final match

Preview of user comments found by myRosys:


Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

Social media user comments - IPL7 final match

How posts on IPL7 Final Result were trending across Social Media:

There were 4 dates with higher number of postings on Twitter, 28th May, 31st May, 1st June and 2nd June. On 28th May, KKR defeated KXIP to enter into the qualifiers league. On 31st May, you might be discussing about how the match between KXIP and CSK went well, and preparing for the final match. As predicted, 1st and 2nd June were popular on social media for obvious reasons. Though Twitter and GooglePlus were very much active, GoogleBlogs was as usual dormant whereas Facebook showed some spikes; a good sign of-course.

Ease Social - Post Analysis - IPL7 final match

Who are the Social media Influencers with respect to IPL7 Final Result?


We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

Ease Social - Social media influencers- IPL7 final match

How Sentiment analysis can be beneficial to brands:


• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

•  When someone wants to understand the public sentiment about a particular event or a player, he/she should do a quick sentiment analysis about them and understand the public opinion. If the public sentiment is positive then it may be a good idea to go ahead with the decision to promote the event or the player. Hence, myRosys can be a powerful medium that helps you understand the true sentiments of people about the matches and make an informed decision.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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