Internet Explorer (IE)

Microsoft’s very own browser application that is provided as part of the Microsoft Windows package enjoyed a massive 95% user share back in 2002 and 2003. Over the years, this figure has drastically fallen down, especially after the arrival of Firefox Mozilla and Google Chrome.

This downfall was primarily due to the negative perception that the browser carried. And as reported by Forbes, Microsoft has previously thought of and tried to rename Internet Explorer due to the negative perceptions that it carried. The browser had suffered scrutiny throughout its development for use of third-party technology used without royalty in its earlier versions. It also received negative feedback for its security and privacy vulnerabilities.

The situation, lately, was so bad that if you search “Internet Explorer is used� on Google, this is what it prompts with:

Microsoft Edge_Internet Explorer Perception

But now, you can say bye to IE.

Microsoft-Edge_Goodbye-Internet-Explorer

Microsoft Edge_Goodbye Internet Explorer

Microsoft Edge

In order to do away with the previously soiled image, Microsoft officially launched its new browser – Microsoft Edge on 29th April 2015.

Microsoft Edge_Launch

Microsoft claims that Edge has been built to give the user a better web experience – for sharing, reading, researching and getting things done. But it is critical for a brand to measure what its customers are saying about it on social network.

Let us see how myRosys enables listening to the Social Network Noise around Microsoft Edge that can help in effective Social Media Marketing of the brand.

Sentiment Analysis

For its Social Media Marketing, the first thing a brand needs to know is how its customers feel about its product. The Sentiment Analysis represents these feelings graphically and helps in analysing the sentiments quickly.

Even after the early announcement and recent launch of Microsoft Edge, there were several speculations around the user acceptability of the latest browser in the market. Let us see how people around the globe feel about it.

Microsoft Edge_Post Sentiment Analysis

 

Microsoft Edge_Words Sentiment Analysis

The dominance of green over red is clearly visible and implies that so far the people have liked the new browser from Microsoft. A major neutral portion suggests that many people are still figuring it out whether they like Microsoft Edge or not. It is also a reflection of many posts where people are asking for reviews of the product among their network.

It reflects a huge scope for a Social Media Marketing campaign by Microsoft that educates the people about the various benefits of Edge over the other web browsers. This should be aimed at converting the blues into the greens.

With the help of myRosys, let us check what words people commonly use on Social Networks, while referring to Microsoft Edge.

Words Cloud Analysis

The knowledge of these common words makes a big difference in designing the perfect Social Media Marketing campaign.

Microsoft Edge_Words Cloud Analysis

This is what we can gather from the Words Cloud:

  • The words ‘capture’, ‘tough’, ‘security’ and ‘safer’ show the positive feelings emanating from the users regarding the new browser.
  • The words ‘features’, ‘hands-on’, ‘details’ and ‘plugins’ reflects that the users are eager to explore the Microsoft Edge. A Social Media Marketing campaign that showcases its features and capabilities is the need of the hour.
  • People are also talking about its ‘logo’ and thus a campaign around this has a potential to go viral.
  • Of course, Google Chrome is Edge’s biggest competitor and hence we see that people are also talking about Chrome.
  • The most common hash-tags that must be used in a Social Media Marketing campaign for Microsoft Edge are ‘#browser’, ‘#edge’, ‘#Microsoft’ and ‘#Windows10’.
  • ‘ActiveX’, ‘dropping’ and ‘security’ are also widely used. Its implication will be clear in the next section.

Let us also have a look at some of the top posts that are picked up by myRosys.

Top 5 Positive Posts

Microsoft Edge_Top Positive Posts Analysis

All the top five positive posts are around the dropping of ActiveX and other plugins from Microsoft Edge. It clearly shows that this is what should be focused on in their Social Media Marketing campaigns.

Top Re-tweeted Post

Microsoft Edge_Most Shared Post Analysis

 

1493 is a BIG number. The fact that a simple post such as this has gone viral shows that a Social Media Marketing campaign built around the launch of a brand is a potent viral post.

Using the social media software myRosys, you can quickly and easily get these and many more social media monitoring reports on any topics trending on the social network.