Cricket is the second religion for most Indians. And right after the end to a wonderful cricket World cup 2015, cricket fans across the nation are being treated to a delicious dessert called the Indian Premier League. With the 8th season of Pepsi IPL in full flow, we bring to you an analysis on the online conversations about one of the 8 teams – Delhi Daredevils.

In the previous season, the Daredevils, with only 2 victories under its banner and a shameful Net Run Rate of -1.182, had not only finished at the bottom of the points table but had also accrued a lot of hostility from its fans and supporters. Social media monitoring of online posts and comments had revealed that various social networking websites were overflowing with negative sentiments directed towards the team.

With the Pepsi IPL 2015 in its nascent stage, the Daredevils have already bagged a couple of victories and have a slightly negative Net Run Rate. The team is looking promising this year and is expected to give the league toppers a run for their money. But what are the people saying about it on the social networks this season? Let’s find out with the help of myRosys – a social media software.

Sentiment Analysis

Social Media has empowered the people to easily express exactly how they feel. People turn their feelings into posts. Posts turn into trends. And trends lead to social agitation. Social media monitoring of such trends using myRosys gives us the following picture:

Our social media software highlights that very few posts regarding the dilliboys, on Facebook and other social networks, are adverse in nature. And the comments and general conversations on the Daredevils are very encouraging and motivating; more than 80 percent positive words.

Now let us check out the most common things that the people are talking about, with respect to the Delhi boys.

Words Cloud Analysis

Today, millions of people are on the internet and are constantly conversing with each other on social networking websites. What are they talking about? What are they writing about the Delhi Daredevils? For effective social media monitoring, let us try to find it out with the help of the Words Cloud feature of myRosys and analyze its significance for the team.

On Facebook and other social networks, these are some of the most talked about words in reference to the Delhi Daredevils team. The bigger a word in the Words Cloud, the more talked about it is. Here is what we can analyze from this information:

• Positive sentiment is clearly visible with the presence of words like ‘good game’ and ‘super’
• Social media monitoring of online conversations shows that Yuvraj Singh, the most expensive player of the season, is clearly the most talked about player
• He is closely followed by talks around the team captain, J P Duminy. The word ‘birthday’ in the Words Cloud signifies the success of one of the most creative online campaigns run by the team on Twitter

• Other most talked about players are Imran Tahir, Mayank Agrawal and Shreyas Iyer
• The other teams from Kolkata, Chennai, Rajasthan and Punjab are the favorite competitors for the Daredevils from Delhi, as conveyed by social media monitoring.
• The words ‘today’ and ‘live’ suggest that most of the posts are published on the day and during the matches of the team.
• Last, but in no way the least, the viral hashtags #dildilli, #dilliboy and #dilliboys are the most trend setting hashtags. They are closely followed by #dildillirt, #ipl, #pepsiipl and even #kkr.

But when and on which social network are people conversing the most about the dilliboys? Can social media monitoring help us analyze this? Here is how the social media software myRosys does it.

Noise and Post Analysis

There is no use of the Sentiment Analysis and the Words Cloud for a marketer if he does not know which social networking platform is the most common and when are maximum people active on these platforms. Our social media software, myRosys, answers these questions using easy-to-understand graphs.

Social media monitoring of online conversation about Delhi Daredevils shows that social noise is most prevalent on Twitter, nearly 75 percent of total posts. Facebook seems to have lost its charm and is now used only as commonly as Google+.

Our social media software, myRosys, reveals the online activities have their own Monday-blues but pick up speed as we get closer to the weekend. It seems social networking is now the best way to say “Thank God, It’s Friday”.

Talks about the Delhi Daredevils follows the normal working hours during the day, as illustrated by the social media software. It starts to rise at around 9 am, takes a lunch break around 1pm, picks up momentum soon after it and loses its charm as the evening approaches and people start leaving for home. But as soon as the Pepsi IPL match starts in the evening, online conversations sky rocket and go on till late in the night until the match ends.

Using the social media software myRosys, you can quickly and easily get these and many more social media monitoring reports on any topics trending on the social network.

Sponsors of Pepsi IPL 2015