Mobile advertising presents an array of opportunities for marketers to communicate and engage with new and existing customers. Although the medium has taken huge strides over the past few years, companies are missing out by not incorporating location and… Continue Reading →

Content marketing has become the most efficient and effective way for businesses, big or small, to increase their online presence. By using articles, blog posts, pictures, video, surveys, infographics, etc. company can directly inform and engage with audiences by using… Continue Reading →

They say that change is the only permanent thing in this world. We know that everything changes with time, rather, evolves continuously. And social media is no different. With constantly evolving social media, the social media marketing is also maturing,… Continue Reading →

Social networking has become one of the primary ways we communicate today, so those platforms become a logical medium for conducting link outreach. Search engines have begun to incorporate social signals (Facebook likes, retweets, +1s and so on) to inform… Continue Reading →

Almost half (49 percent) of those 18 to 29 in the US are now users of messaging apps according to new survey data from the Pew Research Center. While 36 percent of the total US smartphone population uses them. Those… Continue Reading →

“Do what you do so well that they will want to see it again and bring their friends” -Walt Disney When it comes to brand building, customer service is often the last and most-ignored piece of the puzzle. The rise… Continue Reading →

Loyalty evokes a strong sense of emotion in human beings and is one of the pillars that support successful relationships.  Business relationships between brand and customer are no different. Social media is one of the most informal and yet effective… Continue Reading →

Google, one of the biggest and multinationals shocked the entire tech world on his Monday (10th August 2015) when it announced its restructuring. It separated its core business and its plethora of other ventures into a constellation of companies to… Continue Reading →