Category

Social Media Monitoring

Did Social media failed to catch hold of US citizens’ sentiments during Presidential Elections-2016?

It is beyond doubt that Social media has exerted an unprecedented influence on the 2016 United States presidential election, driving, rather than merely following, developments; right from the very start. Till the last day before polls and even today during the buildup… Continue Reading →

myRosys People Perspective on Digital India

Digital India is a flagship program of the Government of India with a vision to transform India into a digitally empowered society and knowledge economy. The initiative aims at ensuring the government services are made available to citizens electronically, thereby… Continue Reading →

myRosys People Perspective on DigiLocker

The Government of India launched a digital service called DigiLocker in February 2015. The DigiLocker service is to provide a secure dedicated personal electronic space for storing digital documents of Indian citizens. Organizations that are registered with this service can… Continue Reading →

myRosys People Perspective on International Yoga Day

“Yoga is the practice of quieting the mind”, as per Patanjali. On 11th December 2014, the United Nations General Assembly declared 21st June as the International Yoga Day. This year on 21st June 2015, International Yoga day was observed with… Continue Reading →

myRosys People Perspective on Microsoft Edge

Internet Explorer (IE) Microsoft’s very own browser application that is provided as part of the Microsoft Windows package enjoyed a massive 95% user share back in 2002 and 2003. Over the years, this figure has drastically fallen down, especially after… Continue Reading →

myRosys People Perspective on Mobilegeddon

Who Moved Our Cheese? Well, Google did!! About a week ago. It has been a week since the recent most Google update on SEO for mobile searches was rolled-out. And as predicted by Google, it has impacted several businesses already…. Continue Reading →

myRosys People Perspective on Pepsi IPL 2015 Team Delhi Daredevils

Cricket is the second religion for most Indians. And right after the end to a wonderful cricket World cup 2015, cricket fans across the nation are being treated to a delicious dessert called the Indian Premier League. With the 8th… Continue Reading →

Social Media Strategy Review – Cadbury Dairy Milk’s vote for #MyFavDairyMilk campaign

INTRODUCTION India is one of the fastest growing markets for chocolate in the world clocking almost 20% CAGR over the last five years. The current market size is more than a billion dollars. Cadbury India Ltd (or Mondelez India Ltd)… Continue Reading →

Social media movie review of ‘EDGE OF TOMORROW’

  Analysis of people’s perception on ‘Edge of Tomorrow’ movie Imagine an action packed story that revolves around a war with brutal combat scenarios in near future. But it simply doesn’t end here!   ‘Edge of Tomorrow’ is a gripping… Continue Reading →