One of the brilliantly executed real-time marketing examples till date wasn’t even a commercial – it was a mere tweet from Oreo during a blackout at the Super Bowl event in 2013. Oreo seized on the opportunity during the… Continue Reading →
If you ever get a chance to peep into the mind of a CMO of a firm, you will find him chanting ‘GO DIGITAL’. According to internet sources, digital marketing spending averages 2.5% of a company’s revenue and it is… Continue Reading →