Is your business using Pinterest to reach your audience with one-of-a-kind visuals? Are you measuring your Pinterest marketing effectively? It is crucial that any business understands whether its time spent on a social network is generating results. Consistently measuring your… Continue Reading →
Ever wonder how much time you should devote to social media each week? While there is no set formula, this infographic breaks down the components of maintaining and measuring a social media strategy, based on a 40 hour work week…. Continue Reading →
Recently, Twitter announced it was ramping up its business offerings, providing more targeted ad placements to better reach customers. The changes are in response to customer demand, with many small businesses long having clamored for a better way to reach… Continue Reading →
Is your audience responding to your social activities? Have you integrated the right calls to action into your social media strategy? A call to action is a way for you to entice your social media audience to focus their attention… Continue Reading →
Free. It’s a nice little word. For those of us searching for tools to help manage and maintain our social campaigns, it’s a great word. There are all sorts of free tools out there, some better than others, some that… Continue Reading →
Last week, Facebook released a new feature that Slate magazine called a “fiendish plot.â€? It referenced the new emoticons that Facebook users can now tag their social status updates with. Facebook, naturally, doesn’t advertise the new feature as a fiendish… Continue Reading →
We revisit the Facebook Algorithm to understand why we are predetermined to see some posts on the News Feed and, more importantly, who is more likely to see our newsfeed. The research was made into an Infographic, which breaks down… Continue Reading →
Do you want more leads from your social efforts? Did you know there are great social media tools that make the sales process easier? #1: Nimble—Nurture Your Relationships and Get Sales #2: NeedTagger—Find Potential Business Opportunities Through Twitter #3: Virally… Continue Reading →
The IPL season is here. Once again, blogs and social networks will light up with sentiments from the IPL cricket matches. We will keep you updated with the sentiment analysis of top moments from the IPL season 6. Here is… Continue Reading →
In 2008 when social media monitoring solutions like Radian6 and Collective Intellect started popping up, we talked a lot about the importance of listening to online conversations. Most companies looked at monitoring as a defense mechanism and reactive practice —… Continue Reading →