In late spring, the backroom number crunchers who powered Barack Obama’s campaign to victory noticed that George Clooney had an almost gravitational tug on West Coast females ages 40 to 49. The women were far and away the single demographic… Continue Reading →

There are social networking statistics presented to us on a daily basis, but many times they are “spiced upâ€? to make the particular social media network in question look better than all the others. They are not exaggerated, they are… Continue Reading →

According to a recent report from BizRate Insights, Pinterest is better at inspiring and driving purchases than Facebook — 69% of online consumers who visit the social networking platform have found an item they’ve bought or wanted to buy, while… Continue Reading →

What makes Instagram different from other social networking platform such as Facebook, Pinterest or Twitter? It’s almost entirely photo-based and emerged as an effective marketing tool. Read more: http://tinyurl.com/9zmqjon

Facebook has decided to implement news rules regarding app activity postings in order to create a higher quality experience but it might bring the changes in social media strategy. Read more: http://tinyurl.com/c7eg7bz

The Internet is flooded with social media management and search engine optimization techniques and anybody or any social media agency, who is involved in developing and maintaining a blog or a website is well aware of the fact that it… Continue Reading →

We all love Superheroes, they have got super capabilities and powers. But is that the real reason we love them? We love them because of an internal urge to be a Superhero. Superheroes are respected and loved and we want… Continue Reading →

Social media marketing is a new and growing field of study. As someone who is now charged with teaching the basics in this field to college students I have turned to experts to ask them three questions about what makes… Continue Reading →

We are five weeks away from Election Day, and I intend to vote for Obama. Don’t click away from the blog quite yet, because that is the last I will say about my political leanings. My point isn’t to convince… Continue Reading →

“Pay it Forward Dayâ€? is coming April 25, 2013. The phrase has an interesting history and was tearfully illustrated in the 2000 movie of the same name. Our culture values promoting others, and social media is a great example of… Continue Reading →