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Facebook gifts get real: Users will be able to present friends with physical gifts

Gone are the days of dishing out miniature icons posing as virtual presents on Facebook. Instead of the standard “congratulations!â€? wall post users will soon be able to comment and include real-world gifts for any occurrence. The new commerce-based Facebook… Continue Reading →

How Facebook tools can revitalize ad campaigns

Imagine stopping by for a casual conversation and you meet someone who, at first, seems interesting but quickly monopolizes the conversation and talks about a single subject. You realize you have been standing there for 15 minutes and haven’t been… Continue Reading →

Facebook ads: Women are more expensive, but aren’t we worth it?

Men are Cheap, that’s the name of a new study from Resolution Media and Kenshoo Social and it could be my favorite study title ever. The study takes a quick look at the gender differences in Facebook ad campaigns and… Continue Reading →

IFTTT to drop twitter triggers, will keep twitter actions.

If This Then That (IFTTT) is notifying users today that it will stop supporting Twitter-based “triggersâ€? as of next Thursday, September 27th. But the service will still allow users to create actions that use Twitter as the “actionâ€? — the… Continue Reading →

Twitter CEO: Apple is our mentor, Facebook our opponent

Twitter CEO Dick Costolo, fresh from a day of smartphone Twitter app releases, said Tuesday night that his company saw Apple as a “mentorâ€? to Twitter. “Apple is in many ways a mentor company for us,â€? Costolo told PBS interviewer… Continue Reading →

4 ways nonprofits can use social media to connect with donors.

Nonprofits are investing in social media more and more. In February 2012, according to a survey, nonprofits were placing more and more importance on social networking and that Facebook and Twitter were leading the pack and were the social network… Continue Reading →

Big companies are adapting to social media marketing.

More large companies are using social media to promote their brand online, according to a report from the Center for Marketing Research (CMR) at the University of Massachusetts Dartmouth. The newest report, titled Social Media Surge by the 2012 Fortune… Continue Reading →

How to Use social media for customer research?

Looking for a low-cost way to conduct consumer research? Social media can provide a free treasure trove of data about your customers. In this post, you’ll learn how to quickly conduct research on social media and put it into action:… Continue Reading →

4 tips to better manage multi-author blogs.

Do you have more than one person writing for your blog? There are a number of unique challenges when it comes to writing content for multi-author blogs. Here are 4 power tips you can implement on your blog to make… Continue Reading →

LinkedIn is the best social network for improving SEO

When it comes to sharing links, Facebook and Twitter immediately come to mind as the social networks of choice. Based on a recent study on the link sharing and SERP (search engine results page) correlation on the top three social… Continue Reading →