There are 250 million Tweets per day in addition to the updates across Facebook, Google+, Pinterest, and every other feed that we willfully subscribe to, information overload is in of itself a fallacy. But the feeling the overload of information… Continue Reading →

Companies have learned that social media works: 39% of companies surveyed by McKinsey use social-media services as their main digital medium to reach customers, and that percentage is expected to increase to 47% within the next four years. Influence does… Continue Reading →

Do you know how many marketers missed out on amplification of their Social Media Marketing efforts?  View here: http://bit.ly/JJNqAi

Cricket has been a religion to India for many decades, after the roaring success of Indian Premier League (IPL), cricket entertainment has gone to a whole new level. This year being the 5th year of the IPL, plenty of changes… Continue Reading →

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Ease up the daunting task of monitoring huge volumes of conversations happening across many channels.

This is my first blog post