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Mystery Users : The Digital Age Mystery Shopper Mystery shopping as a tool of market research is not something new to the Marketing community. Mystery shopping is a technique in which a company appoints an anonymous customer to test the… Continue Reading →
Social Media Marketing- A new wand in the hands of marketers Four years ago, there were struggling computer engineers who have low grades and unemployed due to the hard hit recession. All they did was checking emails, updating Facebook statuses… Continue Reading →
THE FUTURE OF SOCIAL MEDIA MARKETING There are innumerable textbooks and websites explaining the numerous benefits of social media marketing. Wide reach, large scale, low cost etc. The fact that such a form of marketing is mutually advantageous is seldom… Continue Reading →
Has Life became better or worse with Social Media? Let’s go a few years back to the eventful year of 2004 – the birth year for both Orkut and Facebook. It was a time, when we got a nice alternative… Continue Reading →
FUTURE OF SOCIAL MEDIA MARKETING The beginning of 2013 saw the introduction of a new term in our social life, this very term has now become the third most popular word of 2013, as reported by the Time of India… Continue Reading →
EAT, SLEEP, SOCIALIZE, AND REPEAT!! “Eat, sleep, socialize and repeatâ€? – the new mantra for social media. You breathe in and breathe out updates. The effect of social media is as viral as the effect of marijuana only that it… Continue Reading →
Digital Marketing vs. Traditional Marketing in a Modern Scenario Indubitable is the fact that since its advent and proliferation, proactive companies have strived to leverage the reach and impact of digital media to ramp up their marketing initiatives. Apart from… Continue Reading →
An Integral Part of Our Lives “Social Mediaâ€? What would the world have been, if there were no Tim Berners Lee? It would have been a world where people: • still wrote letters instead of emails, • walked the miles… Continue Reading →
Social Media marketing – Emerging Trend Social Media Marketing is a means to grab attention, connect with audience and gain website traffic for your organization. The most important aspect of social media is content as it attracts the attention of… Continue Reading →
THE POWER OF SOCIAL MEDIA Social Media is a perfect blend of technology and sociology, With approximately 400 Million active present users of Facebook , it is now of the size of Germany . Our unbeatable desire to stay connected… Continue Reading →