Facebook has announced a couple new ways for brands and businesses to send customers to, and complete purchases within, its Messenger app. Messenger has allowed brands to engage customers using bots since April. Until now, if someone was ready to buy, they had to leave Messenger to complete the purchase on an external website.

Here’s what’s new with Facebook Messenger. Shoppers can now buy products or services without leaving Facebook Messenger. All a customer will have to do is tap the new “buy now” button.  As the image illustrates, after tapping on Messenger’s buy button customers will be taken through a simple checkout process.

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