Four years post founding Facebook, Mark Zuckerberg predicted that the content shared on the platform each year would be twice the amount shared the previous year. Two–thirds through 2016, and his proclamation seems to be perfectly on cue.

Competing against the ever-expanding number of posts calling for people’s attention is no mean task, however seasoned the marketer or large the brand. Simply increasing your activity won’t work (as many have already discovered), to truly succeed on social media you’ve to face and overcome the facts that few people talk about.

Here are five social media marketing secrets that every marketer needs to know.

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