Lead ads are among the newest and smartest in social advertising options. Show your company’s product/service to your audience within their natural social scrolling, ask them to self-qualify their interest and share their information, all without leaving their feed? Genius.

Twitter has offered lead generation ads long before Facebook got into the game last year, but as social advertising grows, so do the number of platforms offering in-feed forms between businesses and users. While B2C (business to consumer) advertising has been Facebook’s bread and butter for many years, the shift towards B2B (business to business) has caught hold and lead ads provide a cost-effective ad form for almost any business objective: offers, quotes, newsletters, event registration. Here’s what you need to know to get started with Facebook Lead Ads for B2B.

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