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Is Twitter ubiquitous Social media is any web based environment that allows users to easily create, publish and share content. It transforms one to many monologues into many to many dialogues. It’s a change in how people discover, read and… Continue Reading →
Analysis of people’s perception after reality show Bigg Boss participant Armaan Kohli gets arrested on a complaint filed by Sofia Hayat This season of Bigg Boss has been in the highlights for all the wrong reasons. And with show contestant,… Continue Reading →
Social media: A channel to online shopping Beginning with the role of computers to laptops, moving to the influence of the Internet, onward to customer relationship management, and now to the role of social media, sales research is being shuttled… Continue Reading →
Social Media- Welcome to Life 2.0!! The desperate loner guy has transformed into the cool online dude having managed to sway the popular online mood in his favour. His intellectual quips and wisecracks have got many a likes and re-tweets…. Continue Reading →
Social media networks – Medium & message I’ve always had an interest in technology & am lucky enough to be of the age whereby the internet really came to prominence & made it in to people’s homes just as I… Continue Reading →
Mystery Users : The Digital Age Mystery Shopper Mystery shopping as a tool of market research is not something new to the Marketing community. Mystery shopping is a technique in which a company appoints an anonymous customer to test the… Continue Reading →
Social Media Marketing- A new wand in the hands of marketers Four years ago, there were struggling computer engineers who have low grades and unemployed due to the hard hit recession. All they did was checking emails, updating Facebook statuses… Continue Reading →
THE FUTURE OF SOCIAL MEDIA MARKETING There are innumerable textbooks and websites explaining the numerous benefits of social media marketing. Wide reach, large scale, low cost etc. The fact that such a form of marketing is mutually advantageous is seldom… Continue Reading →
Has Life became better or worse with Social Media? Let’s go a few years back to the eventful year of 2004 – the birth year for both Orkut and Facebook. It was a time, when we got a nice alternative… Continue Reading →
FUTURE OF SOCIAL MEDIA MARKETING The beginning of 2013 saw the introduction of a new term in our social life, this very term has now become the third most popular word of 2013, as reported by the Time of India… Continue Reading →