The power of social conversation and social networks in creating fresh marketing approaches is illustrated by a Deeter Gallaher Group case study that follows a car dealership’s foray into the stream of social media. Read more: http://tinyurl.com/y89v84f
Blogging is difficult work. Creating content that resonates and gains traction on the web today is even harder. 2 million blog posts are published every 24 hours, so standing out takes more than just showing up to publish every Monday,… Continue Reading →
Every website needs an “About Usâ€? page, it’s one of the most important but undervalued elements of a company’s website. This is especially true in a world where social media profiles allow us to connect content to people. The “About… Continue Reading →
Pinterest, the social networking platform announced they are now offering business pages. Unlike Facebook and Google+, at this time, Pinterest business accounts have the same functionality as personal accounts. Read more: Phttp://tinyurl.com/ch7f27h/a>
Emotional engagement is the key to content marketing success. People discover and share information, videos, pictures and other types of media constantly. Assuming that all content starts out equally however, viral content seems to take on a life of its… Continue Reading →
In September, Facebook, the social networking platform altered its EdgeRank algorithm and users began to see fewer Page posts in their News Feeds. Backlash from brands, Page owners and their fans was almost immediate. Soon after, “Interest Listsâ€? started getting… Continue Reading →
In late spring, the backroom number crunchers who powered Barack Obama’s campaign to victory noticed that George Clooney had an almost gravitational tug on West Coast females ages 40 to 49. The women were far and away the single demographic… Continue Reading →
There are social networking statistics presented to us on a daily basis, but many times they are “spiced upâ€? to make the particular social media network in question look better than all the others. They are not exaggerated, they are… Continue Reading →
According to a recent report from BizRate Insights, Pinterest is better at inspiring and driving purchases than Facebook — 69% of online consumers who visit the social networking platform have found an item they’ve bought or wanted to buy, while… Continue Reading →
What makes Instagram different from other social networking platform such as Facebook, Pinterest or Twitter? It’s almost entirely photo-based and emerged as an effective marketing tool. Read more: http://tinyurl.com/9zmqjon