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Twitter CEO: Apple is our mentor, Facebook our opponent

Twitter CEO Dick Costolo, fresh from a day of smartphone Twitter app releases, said Tuesday night that his company saw Apple as a “mentorâ€? to Twitter. “Apple is in many ways a mentor company for us,â€? Costolo told PBS interviewer… Continue Reading →

4 ways nonprofits can use social media to connect with donors.

Nonprofits are investing in social media more and more. In February 2012, according to a survey, nonprofits were placing more and more importance on social networking and that Facebook and Twitter were leading the pack and were the social network… Continue Reading →

Big companies are adapting to social media marketing.

More large companies are using social media to promote their brand online, according to a report from the Center for Marketing Research (CMR) at the University of Massachusetts Dartmouth. The newest report, titled Social Media Surge by the 2012 Fortune… Continue Reading →

How to Use social media for customer research?

Looking for a low-cost way to conduct consumer research? Social media can provide a free treasure trove of data about your customers. In this post, you’ll learn how to quickly conduct research on social media and put it into action:… Continue Reading →

4 tips to better manage multi-author blogs.

Do you have more than one person writing for your blog? There are a number of unique challenges when it comes to writing content for multi-author blogs. Here are 4 power tips you can implement on your blog to make… Continue Reading →

LinkedIn is the best social network for improving SEO

When it comes to sharing links, Facebook and Twitter immediately come to mind as the social networks of choice. Based on a recent study on the link sharing and SERP (search engine results page) correlation on the top three social… Continue Reading →

It’s Christmas time – At least in the SEO world!

One of the most common problems ecommerce websites have at Christmas is the sheer volume of competition. Regardless of what your website sells, there will be competition. Let’s take a look at how you can help yourself this Christmas with… Continue Reading →

How to add value to social media fans and create deep loyalty?

“Give and it shall be given to youâ€? is one of the oldest proverbs from the Biblical gospels. Giving has a reciprocal reaction when done sincerely. If you add value to people with the intent of solving their problems, making… Continue Reading →

How Google’s free tools dominate Online Marketing Industry

SEOmoz conducted an Industry Survey that grabbed attention of almost 6500 people in more than 100 countries. One of the conclusions of the survey was that traditional SEO is alive and well being the 2nd highest-demand service area (71% of… Continue Reading →

3 ways to amplify small-business marketing with Crowdsourcing

Don’t have time or money to do all of the marketing you’d like? Why not get your customers, consultants, freelancers, experts, writers, and more to help you? That’s what crowdsourcing is, and it’s a great way to enhance small business… Continue Reading →

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