Analysis of people’s perception on Chennai Express

King Khan is back with his bag full of tricks, this time though it is not one of the romance flicks where he flirts with girls in the beautiful cities of Europe and US but instead he has chosen an action packed comedy which looks all set to break box office collection records.

Chennai Express seems to have all the elements that you find in blockbuster movies. The numero Uno factor of the movie is undoubtedly Shah Rukh Khan but the movie’s director, Rohit Shetty’s effect can’t also be ignored. After all Shetty has delivered back to back super hit movies during the last few years. Deepika who made her Bollywood debut with Shah Rukh Khan is one of the few actresses who are extremely loved by the youth. The Chennai express team has left no stone unturned when it comes to promotion and that is something that was expected from Shah Rukh Khan who is regarded as not only the king of Bollywood but also a master of promoting his movies.

So, where does all this leave us? Has Chennai express’s social media management team done a good job? Are the trailers liked by the audiences? Which are the songs that are being liked the most?

So, let’s merge all the above questions and answer: “What are the sentiments of masses on Chennai Express�?

It is a well-known fact that the most honest reviews about any topic are found on social media and we will do exactly what the title of the blog says. We will give you real time insights on the postings about Chennai express: Daily and hourly posts, positive and negative posts about the movie, and the details of all those who are influencing the movie’s responses on social media.

Here are the key findings of the people’s perception based on the sentiment analysis performed using myRosys:

• The public sentiment is definitely in the favour of Chennai Express. The below analysis proves that. 35% posts made with respect to the movie have been positive and only 12% posts were made with negative sentiments. The reason for negative posts which found out by our team was: The posts made with respect to first few trailers of the movie were negative but the next few trailers received more positive responses and very few negative responses.

• myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around keywords Chennai Express in all the major social media networks and found:

• Analysis of social networks clearly showed that users on Facebook were the most active and were posting roughly thrice as much as Twitter and Yahoo users. Users on Google Plus were also active and made around 30% of the total posts.

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

Facebook and Twitter users were not very active with respect to Chennai express until 6th August. But once the movie started appeared in the top Twitter trends, there was an instant increase in the number of users posting about the movie. GooglePlus saw more posts before 6th August but there was an overall decrease in virality after 6th august on Googleplus. A reason for this maybe the fact that the social media campaigns being run by the Chennai express teams may have been directed towards Facebook and Twitter post this date.(An interesting trend which Chennai express’s social media team should research on if they did not divert their focus to Twitter and Facebook and this happened itself.)

We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose,if a brand wants to understand the public sentiment on Chennai Express then, it could do a quick sentiment analysis to understand if the views of the masses are positive or negative about the movie. This can be extremely helpful if the brand wants to associate with the movie or the movie’s cast. Hence, myRosys can be a powerful medium that simplifies marketing research.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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