Why PepsiCo India filed a lawsuit against farmers for cultivating potatoes?

“True inventors do not sit on their inventions.” ― Kalyan C. Kankanala The snacks and beverages major PepsiCo’s recent decision to sue a handful of farmers in the western state of Gujarat for cultivating its registered variety of the potato have put… Continue Reading →

Drones inspection – The future of our society!

“Drones overall will be more impactful than I think people recognize, in positive ways to help society.” – Bill Gates Unmanned aerial systems are being used for assets inspections by a growing number of industries throughout the world. Using drones… Continue Reading →

Social Media Perspective of Facebook Data Breach

“We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you” – Facebook CEO Mark Zuckerberg. In light of the recent Facebook user data breach involving a Trump-connected data-mining firm Cambridge Analytica,… Continue Reading →

Facebook Launches ‘Messenger Lite’ to Provide Access to More Regions

Earlier this year, Facebook Messenger reached the milestone of one billion monthly active users, putting it in the exclusive company of Facebook’s main app (1.71b MAU), WhatsApp (1b MAU) and YouTube (1b MAU) as the only apps in the world with over a… Continue Reading →

Latest Updates: Save Draft Feature from Instagram

To keep you up to date with social media, here are some of the news from industry. Instagram Rolls Out Save Draft Feature: Instagram released a Save Draft feature that allows users to “start creating a post, … save it as a… Continue Reading →

The 3Cs Strategy for Digital Marketing

Digital marketing is more than creating Facebook and Twitter handles; it’s about understanding your audience and choosing platforms that can make the most impact for your brand. When we create a digital marketing plan for our clients, we must ensure… Continue Reading →

Facebook Slideshow Ad Enhancements: Social Media Updates

To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New: Facebook Rolls Out New Features for Slideshow Ads on Facebook and Instagram: Facebook introduced new features to the… Continue Reading →

Facebook is expanding its coverage of the Olympics with global broadcasters

Facebook is expanding its coverage of the Olympics. More video highlights, live programming and interactive features are coming to your News Feed and Instagram. The social networking giant has partnered with more than 20 official broadcasters and National Olympic Committees… Continue Reading →

8 Ways to Use Pokémon Go for Business

Do you run or help promote a local business? Interested in taking advantage of the latest gaming craze? Pokémon Go is close to topping the number of daily users on Twitter and average time spent on the Facebook app. That’s… Continue Reading →