A well-executed landing page is the difference between a successful Facebook ad campaign and a miserable failure. Getting a prospect to click on an ad is only the first step of a relationship but to establish a long relationship with a customer, one must first survive the first 15 seconds of his visit to landing page when prospect is deciding whether to stay with or press the back button. Learn to build and execute a successful landing page on Facebook and on website. Here are the fundamentals: http://tinyurl.com/cb4g6t3