My sister remembers when the “fancy� mall opened in our hometown. She and my mom would dress up to go. By the time I was ready to hang out at the mall, I trudged from one store to the next in jeans or even (oh goodness) sweat pants.

After the novelty wore off, customers came as they were – on their own terms. No amount of well-polished marble could compensate for the need to rush into the mall to grab something on the way home from a babysitting gig.

My “customer buying behavior� was far from fancy, even though the mall wanted me to believe otherwise.

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