Analysis of people’s perception on the retirement of football star David Beckham

David Beckham, world’s richest footballer declared his retirement on 19th May’2013 bringing an end to a 20 year long glittering career. Since his debut for Manchester United two decades ago, the 38-year-old has emerged as the most iconic sportsman of his generation, captaining England, collecting 115 caps, and celebrated as a champion in four different countries by winning the respective leagues in England, Spain, US and France – the only British footballer in history to do so.

The big question is: “What are the sentiments of masses on the retirement of David Beckham�?

Here are the key findings of the people’s perception based on the sentiment analysis performed using myRosys:
After the analysis of the retirement of David Beckham on the social media, we found that 368 (35%) posts across the social media were made with positive sentiments and appreciated Beckham’s decision to retire while 114 (11%) posts had negative responses. 562 (54%) posts had a neutral tone towards the retirement.

1. The posts were uniform across all networks with Google Plus witnessing 369 posts, Facebook witnessing 355 posts and Twitter witnessing 313 posts.

2. Yahoo had a lukewarm response with only 7 posts on David Beckham retirement.

Detailed results of the people’s perception of the sentiment analysis performed by myRosys:

After the analysis of the retirement of David Beckham on the social media, we found that 368 (35%) posts across the social media were made with positive sentiments and appreciated Beckham’s decision to retire while 114 (11%) posts had negative response. 562 (54%) posts had a neutral tone towards Beckham’s retirement.

• myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�
myRosys monitored social media buzz around David Beckham’s retirement in all the major social media networks and found:

All networks namely, Google Plus, Twitter and Facebook except Yahoo have witnessed over 300 posts. The post count of Yahoo stands at 7, which is much-much lower than other social media networks.

Here are some comments posted by David Beckham fans and critics, myRosys shows both the comments as well as the sentiment of the comments:

There were speculations of David Beckham’s retirement much before the actual announcement. This led to posts on Twitter and Google Plus but there were virtually very few posts on Facebook before the official announcement. But post official declaration, Facebook was the most active social media network.

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

• Suppose, if a brand wants to know if association with David Beckham will be helpful for a brand post his retirement then, sentiment analysis will be helpful in coming to a decision if people are actually interested in David Beckham or not.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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