Even the most social-savvy business owners can get caught up in the numbers game: counting and recounting likes, followers, fans, retweets, shares.

These numbers don’t correlate to how well your business connects with customers online because 100 shares doesn’t necessarily mean 100 sales — and it certainly doesn’t measure the potential value of those 100 shares.

Here, is a list of 9 social marketing metrics that actually matter:tinyurl.com/na8yzaq