Businesses can no longer afford to have top leaders sit on the social media sidelines, a new study finds.

More than three-quarters of executives worldwide believe it is a good idea for CEOs to participate in social media.

As part of a study, researchers developed a profile of the most highly social CEOs and found out 7 elements which should be used by every CEO. These 7 elements are :tinyurl.com/kks3hfp