Analysis of people’s perception on Jiah Khan’s suicide

Young actress Jiah Khan who appeared in three successful Bollywood movies: Nishabd, Ghajini, Housefull 2 committed suicide in her apartment on 3rd June’2012. She was born in New York City and lived in London before moving to Mumbai for pursuing her career in Bollywood. The news of her suicide has upset her fans and sent her co-stars including Amitabh Bachchan in a state of shock.

Police claimed that she was heartbroken after a failed relationship with the son of an actor couple which possibly drove her to take the step at her home last night. As per reports, she had been depressed for some time due to personal issues, but was keen on returning to acting soon. She was also meeting filmmakers regarding projects. She recently returned from an audition at Hyderabad, which unnamed sources said had upset her as it didn’t go as per her expectations.

The big question is: “How deeply are Jiah Khan’s fans hurt on her suicide�?

Here are the key findings of the people’s perception based on the sentiment analysis performed using myRosys:
• After the analysis of the posts on Jiah Khan on the social media, we found that 165 (10%) posts across the social media were made with positive sentiments, maybe blessing the actress and praying for her soul to rest in peace. 1104 (67%) posts had negative responses as there was a sentiment of shock among her fans after the actor took such a devastative move. 383 (23%) posts had a neutral tone.
• Analysis of social networks clearly showed that users on Facebook (975 posts) were the most active and were posting roughly three times more than Twitter (329) and Google Plus (348) users.

Detailed results of the people’s perception of the sentiment analysis performed by myRosys:

• Post Analysis:
•165 (10%) posts across the social media were made with positive sentiments •1104 (67%) posts had negative responses •384 (23%) posts had a neutral tone

• Noise analysis performed by myRosys:
myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�
myRosys monitored social media responses around Jiah Khan in all the major social media networks and found:

• Analysis of social networks clearly showed that users on Facebook (975 posts) were the most active and were posting roughly three times more than Twitter (329) and Google Plus (348) users.

• Preview of user comments found by myRosys :

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

• How posts on Jiah Khan were trending across Social Media:

As it can be seen from the results that once the news was came out on the actress’s suicide, Social media networks were flooded with her references. Facebook users were more active maybe because the actress had a bigger fan base on facebook than Twitter or Google Plus.

• Who are the Social Influencers with respect to Jiah Khan’s suicide: We call those accounts as social influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

How Sentiment analysis can be beneficial to brands:

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose, if a brand wants to know how connected people are with Jiah Khan’s suicide then it can do a sentiment analysis and understand the effect of the actress’s suicide on People’s sentiments. This may be extremely helpful if a brand had Jiah Khan in a TV Advertisement. People may not be willing to watch that advertisement as it may create negative sentiments or maybe they would like to remember her and watch some of her last works. myRosys can hence be a powerful medium that simplifying marketing research on social media.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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