Analysis of people’s perception on Yeh Jawani hai Deewani

The Verdict on Yeh Jawani hai Deewani is out. The movie has grossed over a hundred crore Rupees in the previous 10 days. But the recent Bollywood trends have shown that even critically panned movies have touched this mark. Bollywood stars like Salman Khan, Akshay Kumar have shown that they can pull audiences to watch their movies even if the critics completely panned their movies. Many actors and filmmakers have quoted in the past that they feel true satisfaction only if there is a connection between the audience and the movie. Be it Ek Tha Tiger or Khiladi 786, if the movie simply can’t get the appreciation of the audience, the collection statistics are immaterial for an actor’s fan.

If Box office collections are not the true measure of whether you should watch a movie or not then what is?

Okay, let us ask you a question. Where would you get the most honest feedback for a movie? Most of you would answer:â€? I will look over my facebook friend’s status or their tweets to know if the movie is worth a watch or notâ€?. You just answered the riddle, we asked. To know if a movie is a good watch or not:

•Step I: Visit myRosys.com
•Step II: Do a social media sentiment analysis or view one of our blog posts on that movie. The sentiment analysis will tell you if the posts on social media about the movie are positive or not.
•Step III: if social media accounts across the world on various social media networks are positive about the movie you probably should watch it but if the sentiments towards the movie are negative, there are better things to do in life than watching a movie that is being panned by movie buffs like you.

So now, the big question is: “What are people’s sentiments towards Yeh Jawani hai Deewani�?

Here are the key findings of the people’s perception based on the sentiment analysis performed using myRosys:

•After the analysis of the posts on Yeh jawani hai deewani on the social media, we found that 293 (24%) posts across the social media were made with positive sentiments. 151 (12%) posts had negative responses. 769 (64%) posts had a neutral tone.

•Analysis of social networks clearly showed that users on Facebook (635 posts) were the most active and were posting roughly two times more than Twitter (356) and three times more than Google Plus (220 posts) users.

Detailed results of the people’s perception of the sentiment analysis performed by myRosys:

• Post Analysis:

• 293 (24%) posts across the social media were made with positive sentiments
• 151 (12%) posts had negative responses
• 769 (64%) posts had a neutral tone

• Noise analysis performed by myRosys:

myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around Yeh Jawani hai deewani in all the major social media networks and found:

• Analysis of social networks clearly showed that users on Facebook (635 posts) were the most active and were posting roughly two times more than Twitter users (356 posts) and three times more than Google Plus (220 posts) users.

• Preview of user comments found by myRosys :

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

• How posts on Yeh Jawani hai Deewani were trending across Social Media:

Social media networks were very active with respect to the movie. Facebook users were more active maybe because the movie stars have a bigger fan base on facebook than Twitter or Google Plus.

• Who are the Social Influencers with respect to Yeh Jawani Hai Deewani:

We call those accounts as social influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

• How Sentiment analysis can be beneficial to brands:

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose, if a brand wants to know how connected people are with Yeh jawani hai Deewani, it can do a quick sentiment analysis using myRosys and understand the sentiments of masses towards the movie. This may be extremely helpful if a brand wants to enter into any kind of partnership with movie or wants to associate itself with the movie stars. Hence, myRosys can be a powerful medium that simplifies marketing research on social media.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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