If we would have asked you about Lemp Brewpub & Kitchen a few days ago, probably you would have asked where is this place? Not now though. But all publicity is not good publicity. The place is amidst a controversy after an anonymous blog named “How Lunch at Lemp BrewPub Gurgaon turned out to be the most horrid experience ever� was posted on blogspot.
The blog has now been removed but till the time it existed, there were comments from hundreds of angry readers who described the Lemp Management as Goons and thugs. The lemp rating on Zamato has suffered badly from 3.1 before the blog was posted to 1.2 at the time of writing this article. There have been hundreds of shares of the blog on Facebook and retweets on twitter mentioning the Blog.
After saying mum for a few days, Lemp finally responded by making a statement that this online campaign against it was the work of a “full-fledged digital and social media agency hired solely with a particular motive. The owner of the restaurant later filed a case with the police against the people who wrote the blog post. Now, that the blog has already been removed, you never know if there are any arrests awaiting the people who wrote the blog, considering our country’s history where a status update on Facebook has got people arrested more than once, you just never know!
Anyways, for those interested in reading the original Blog, Here’s the link: Lemp Experience
But the big question is: “What are the people’s sentiments towards Lemp BrewPub & Kitchen on Social Media after they have come out and made a statement accusing the youngsters who wrote the blog for defaming them and as per them the blog writers themselves are guilty ones�
Here are the key findings of the people’s perception based on the sentiment analysis performed using myRosys:
• After the analysis of the posts on Lemp BrewPub & Kitchen on the social media, we found that 93 (13%) posts across the social media were made with positive sentiments, maybe due to the sponsored posts from Lemp Brewpub & kitchen on Facebook or perhaps the previous customers who were satisfied with the services of Lemp & Brew were rejecting the claims made by the blog. Quite naturally, negative responses were flowing with 314 (43%) posts having negative responses. 315 (44%) posts had a neutral tone to them.
myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�
• myRosys monitored social media responses around Lemp Brewpub & kitchen in all the major social media networks and found:
• Analysis of social networks clearly showed that users on Facebook (635 posts) were the most active and were posting more than two times Twitter users (356 posts) and ten times more than Google Plus (42 posts) users.
• Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)
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• Social media networks were very active with respect to the issue. Facebook users were the most active as can be clearly see from the post analysis below. As can be seen from the data below, there were virtually no posts on Lemp Brewpub & kitchen before 10th June’2013 but once, the blog became viral, there were Hundreds of Users posting about Lemp Brewpub & kitchen on various social media accounts.
• We call those accounts as social influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.
• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.
• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.
• Suppose, if a brand wants to know how connected people are with Lemp Brewpub & kitchen, then it can do a sentiment analysis and understand the sentiments of masses towards the pub. This may be extremely helpful if a brand wants to enter into any kind of partnership with such a Pub. Hence, myRosys can be a powerful medium that simplifies marketing research on social media. Also, If Lemp would have monitored its social media mentions then it could have easily figured out that the postings being done with respect to it are negative(using sentiment analysis feature of myRosys) and it should seek the help of cyber cell to get this blog deleted from the internet. Lemp may have even compensated those customers before the blog became viral and the matter could have been closed without destroying Lemp’s image across social media.
• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.
You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
Signup for a demo now: myRosys Demo
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