An alliance that was 17 years old and which forced Lallu Yadav’s party RJD out of power in Bihar was eventually broken by Nitish Kumar on 16th June 2013. Since, BJP is yet to name Narendra Modi as the prime ministerial candidate, the move can only be thought of as anticipatory amid signs that the current chairman of the electoral campaign committee of the BJP will be prime ministerial candidate. BJP party president Rajnath Singh called the incident as unfortunate and said he was shocked by JD(U)’s breach of trust that existed between the parties since the previous 17 years.

But the big question is: “What are the people’s sentiments towards JD(U) after Nitish Kumar broke the 17 year old alliance and more importantly what do people feel about Narendra Modi after Nitish Kumar accused him to be the reason behind this broken alliance�.

Here are the key findings of the people’s perception based on the sentiment analysis performed using myRosys:

• Post Analysis:

After the analysis of the posts on Nitish Kumar, JD(U), Narendra Modi and BJP on the social media, we found that 785 (24%) posts across the social media were made with positive sentiments, maybe due the fact that Nitish Kumar’s supporters felt that BJP did not consult JD(U) while taking crucial decisions. Negative responses were flowing in with 1168 (36%) posts having negative responses as the voters who had voted for the alliance in Bihar were angry with the decision. 1266 (40%) posts had a neutral tone to them.

• Noise analysis performed by myRosys:

myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.� myRosys monitored social media responses around Nitish Kumar, JD(U), Narendra Modi and BJP in all the major social media networks and found:

Analysis of social networks clearly showed that users on Facebook (2192 posts) were the most active and were posting seven times more than Twitter users (314 posts) and three times more than Google Plus (712 posts) users.

• Preview of user comments found by myRosys:

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

• How posts on the broken alliance were trending across Social Media: Social media networks were very active with respect to the issue. Facebook users were the most active. As can be seen from the data below, there were few posts on Nitish Kumar, JD(U), Narendra Modi and BJP before 16th June’2013 but once, the Nitish Kumar declared about the alliance no longer exists, there were thousands of Users posting about the broken alliance on various social media accounts.

• Who are the Social Influencers with respect to the alliance:

We call those accounts social influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

How Sentiment analysis can be beneficial to brands:

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose, if BJP wants to know the general public’s sentiments after the alliance broke down, then it can understand the sentiments on social media using myRosys and gain useful insights on whether the alliance was beneficial to them or harmed them.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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