Mahendra Singh Dhoni’s team created history by winning the coveted Champions Trophy title by beating England in a rain curtailed final of the 2013 ICC champions Trophy. Mahendra Singh Dhoni is now the first captain ever to win all three major ICC tournaments and considering the fact that this was the last edition of Champions trophy, this is a record that may never be broken.

The young team India comprising of talented newcomers of the likes of Shikhar Dhawan have proven that they have the capability of filling the void left after the retirement of India’s Fab Four: Sachin Tendulkar, Sourav Ganguly, Rahul Dravid and VVS Laxman.

The Indian team won the trophy in style by winning all the games; they played in this year’s edition of Champions trophy.

The big question is: “What are the sentiments of masses on social media? How elated are they with this victory?�

Here are the key findings of the people’s perception based on the sentiment analysis performed using myRosys:

• Post Analysis

The fact that 64% posts on social media were made with positive sentiments says it all. 1971 posts were positive as the public sentiment is positive with people appreciating what MS Dhoni has achieved in the past 6 years with this team. Only, 8% posts were made with negative sentiments because the celebrations that the team India made were considered inappropriate by a few people after the recent destructions by the Uttarakhand floods.

• Noise analysis performed by myRosys:

myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around India’s win in all the major social media networks and found:

Analysis of social networks clearly showed that users on Facebook (2330 posts) were the most active and were posting ten times more than Twitter users (213 posts). Google Plus (502 posts) users were also active and made 16% of the total posts across all social media networks.

• Preview of user comments found by myRosys :

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

• How posts on India’s win were trending across Social Media:

Social media networks were very active with respect to India’s win. Facebook users were the most active. As can be seen from the data below, Google plus users were more active before the final was played but come the day of the final and Facebook users’ post count with respect to the final increased exponentially.

• Who are the Social media Influencers with respect to this cup win:

We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

How Sentiment analysis can be beneficial to brands:

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose, if a brand is planning to associate with a player of the Indian team and wants to know how connected people are with this achievement of the cricket team, then they can see this report and understand that the public sentiment with respect to team India’s win is extremely positive. So it would be a great time to associate with the team’s players.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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