The verdict on Bhaag Milkha Bhaag is out. The movie which was not well received by critics has grossed over 39 crore rupees in India within the first three days. The movie has also shown impressive collections at the US box office collecting over half a million dollars in three days.

Now, some of you might be wondering whether to go for it (The trailers were impressive but will the movie live up to your expectations?) or should you go by the critic reviews and give it a miss. Well, the simple answer would be read this article and see what people are saying about the movie on social media because this is where you will get the most honest reviews about the movie (Agreed somewhere there will be a social media marketing agency who will be working to promote the movie on social media but then if the movie is not good, the initial hype created by such agencies dies down within the first two days and then there are ruthless reviews written by people like you and me).

“What are the sentiments of masses towards Bhaag Milkha Bhaag on Social Media�?

Here are the key findings of the people’s perception based on the sentiment analysis performed using myRosys:

• The fact that 50% posts were made with positive comments says it all. Farhan akhtar’s superb performance is being appreciated even by those critics who panned the movie so positive comments about the movie are something that can be expected. Only 10% posts were made with negative sentiments while 38% posts had a neutral tone.

• myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around Bhaag Milkha Bhaag in all the major social media networks and found:

• Analysis of social networks clearly showed that users on Googleplus (604 posts) and Twitter (394 posts) were very active.

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

• Social media networks were very active with respect to the movie. As can be seen from the analysis below, there were some posts around the movie before the release but post the movie release the posts increased exponentially.

• We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose, if a brand wants to associate with Bhaag Milkha Bhaag’s movie actors then, it can do a quick sentiment analysis to understand what people are saying about the movie and the movie stars. This can be helpful to know what the exact sentiment towards a movie star is. Hence, myRosys can be a powerful medium that simplifies marketing research.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.

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