The most celebrated rivalry on the cricketing field has started with Ashes 2013. It was England who struck the first blow by winning the first test, though Australia can proudly say that they just missed it and God knows if the review system hadn’t been agreed upon by Australia before the series, the test could have been theirs (We know ifs and buts don’t matter on the sports field but just imagine!).

So, the ashes is being thoroughly enjoyed all over the world with people commenting about their favourite sports stars on social media more than ever. Of course, you would want to know which team’s fans edges out the other one’s on social media and myRosys does have the potential to give you that analysis within seconds but we would refrain ourselves from comparisons and would just give you results on about Ashes overall.

“What are the sentiments of masses towards Ashes on Social Media�?

Here are the key findings of the people’s perception based on the sentiment analysis performed using myRosys:

• About 35% posts were made with positive sentiments towards Ashes and that is something expected knowing the love the English and Australians have towards each other. 27% posts were made with negative sentiments while 38% posts were made with neutral sentiments.

• myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around Ashes in all the major social media networks and found:

• Analysis of social networks clearly showed that users on Googleplus (242 posts) and Twitter (192 posts) were very active.

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

• Social media networks were very active with respect to Ashes. As can be seen from the analysis below, social media networks have come alive with comments about ashes just before the start of the second test.

• We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose, if a brand wants to associate with Ashes. Then, it could do a quick sentiment analysis to understand if the views of the masses are positive or negative about Ashes. Hence, myRosys can be a powerful medium that simplifies marketing research.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.

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