Analysis of people’s perception after Uttar Pradesh Chief minister Akhilesh Yadav suspended IAS Durga Shakti Nagpal

Suspended IAS officer, Durga Shakti Nagpal who is being hailed as an avatar of Goddess Durga all across social media, is facing grave charges of demolishing a religious structure. Durga, an alma mater of the prestigious IGIT College in Delhi, is believed to be an honest officer who stood up against the illegal sand mining mafia within her jurisdiction, Gautam Budh nagar. Quite clearly these mafia lords were frustrated with this honest IAS officer and if social media posts of her supporters are to be believed then this is the actual reason of her suspension.

Uttar Pradesh Chief minister, Akhilesh Yadav is facing the heat from thousands of Durga’s supporters after a chargesheet was issued against the suspended IAS officer, giving her 15 days to reply to the charges against her.

The big question that everyone wants to know is: “What are the sentiments of masses towards Akhilesh Yadav after he issued orders to suspend IAS Durga Shakti Nagpal�?

Here are the key findings of the people’s perception based on the sentiment analysis performed using myRosys:

• The public sentiment was very low and almost 40% of the posts made on this issue were negative. There was outrage in various parts of the country. Only 212 posts across all social media networks were positive and a big reason for that is the muslim community’s support for Akhilesh Yadav as they were hurt after a mosque was demolished on the IAS officer’s orders.

• myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around keywords Akhilesh Yadav and Durga Nagpal in all the major social media networks and found:

• Analysis of social networks clearly showed that users on Googleplus (560 posts) and Twitter (317 posts) were very active with respect to this controversial suspension.

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

Social media networks were very active with respect to this issue. The suspension resulted in a large backlash against the Government’s order. As can be seen from the analysis below, posts on GooglePlus were peaking on 3rd August while posts on Twitter have been on the rise post 3rd august as hashtag #Durga started appearing as a trend post 3rd August.

We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose,if a brand wants to understand the public sentiment in the state of Uttar Pradesh or various cities of India with respect to this issue then, it could do a quick sentiment analysis for that particular city to understand if the views of the masses are positive or negative about a particular issue. Hence, myRosys can be a powerful medium that simplifies marketing research.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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