Analysis of people’s perception on the ceasefire violations from the Pakistan army

Ceasefire and LOC violations from the Pakistan army is not something that is new but in what is being referred as an act of cowardice across the world, nearly 20 heavily armed men from the Pakistan army ambushed an Indian patrol killing 5 soldiers after entering almost 500 metres in the Indian territory. This incident increased the on-going tension between the two countries but the recent ceasefire violations by the Pakistan army during the last three days has raised a situation which the prime ministers of both the countries would want to avoid.

The Indian defence minister has reportedly told the reporters on Monday:� The armed forces have freedom to respond to the developing situation there appropriately�. This statement is viewed as a threat to Pakistan and only time will tell if Pakistan understands the seriousness of the situation, mends its ways & resumes to being a peaceful neighbour or else it may face grave consequences.

The big question is: “How angry are the masses on these ambush attacks from the Pakistan army�?

Here are the key findings of the people’s perception based on the sentiment analysis performed using myRosys:

• The fact that there were 770 negative posts around these ceasefire violations not only signifies that the public sentiment was low but in fact there was anger among the common Indian man. Though the number of posts slightly turned a bit positive on Monday after the defence minister A K Antony gave a bold statement, giving the army a free pass to deal with the situation accordingly.

• myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around keywords the Ceasefire violations in all the major social media networks and found:

• Analysis of social networks clearly showed that users on Facebook were the most active and were posting twice more than as much as Twitter users. Users on Google Plus were also active and made around 35% of the total posts.

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

As can be seen from the analysis below, the social media networks were very active with respect to this issue. Users on GooglePlus were more active before 9th August but post that, more users on Facebook were expressing their anger.

We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose,if the Government wants to understand the public sentiment on these attacks then, it can understand what exactly the citizens of India want from them by looking on the comments from people and take appropriate actions. Hence, myRosys can be a powerful medium that simplifies marketing research.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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