Analysis of people’s perception on Madras Cafe

John Abraham is one actor who is much more known for his good looks and Greek god like physique rather than his acting skills. But if the first reviews of Madras Café are to be believed, the actor has done exceptionally well in his home production. The movie is a political thriller film and is set in the late 80s depicting the incidents that happened just before the assassination of Rajiv Gandhi. The movie has been directed by Shoojit Sircar and promises to be a thriller. The movie has decent buzz around it as well but with Chennai Express and Once upon a time in Mumbai Dobara still going strong at the box office only time will tell if the movie will be a hit or flop. Besides Madras Cafe’s success will be dependent on its opening week as box office will see the release of Prakash Jha’s Satyagrah next week.

So should you watch Madras Café? Were the trailers liked by audiences? What did abhishek Bachchan say about the movie after watching the preview? So, let’s merge all the above questions and answer the key question “What are the sentiments of masses on Madras Cafe�?

It is a well-known fact that the most honest reviews about any topic are found on social media and we will do exactly what the title of the blog says. We will give you real time insights on the postings about Madras Cafe: Daily and hourly posts, positive and negative posts about the movie, and the details of all those who are influencing the movie’s responses on social media.

Here are the key findings of the people’s perception based on the sentiment analysis performed using myRosys:

• With only 15% negative posts around the movie, the movie is expected to get the cash registers ticking. The number of positive posts about the movie were 34% (712 posts), which is a good number for any non-commercial movie (See our older blogs on Once upon a time in Mumbai dobara and Chennai Express to see how positive posts vary for a commercial movie). So, you can clearly see that the movie is hitting the screen with big expectations due to positive reviews from the critics after the movie was premiered a day ago.

• myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around keywords Madras Cafe in all the major social media networks and found:

• Analysis of social networks clearly showed that users on Twitter were the most active. Facebook users are generally the most active with respect to movies but quite clearly, Madras Café didn’t enjoy that kind of following on Facebook. GooglePlus also saw a lot of posts about the movie but again posts on GooglePlus were nearly one third of the posts on Twitter.

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

As can be seen from the analysis below, posts on Twitter were peaking on 20th August. A big reason for that lies in the fact that it was Rajiv Gandhi’s Birthday and the movie is based on the incidents occurred before his assassination. Though the social media team of Madras Café has done a great job on Twitter but it has failed miserably to create a stir on any other major social media network. The number of posts about Madras Café on Facebook is embarrassing to say the very least and the producers should delve deep on what was the main reason behind getting such a low PR from Facebook.

We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose,if a brand wants to associate with Madras Cafe, then it should do a quick sentiment analysis on the movie and understand the public sentiment about the movie. If the sentiment is positive then it will be extremely beneficial to associate with the movie or the movie’s stars. Hence, myRosys can be a powerful medium that simplifies marketing research.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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