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This is how GlocalEdge helped  – a leader in digital security solutions – to launch an awesome Facebook contest app and generate over 25,000 Facebook likes organically:
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| Challenges: |
| • Yale had spent tremendous amount of money in developing a 3D animation video for promoting its digital security solutions, but the video didn’t go viral as it was too long (over 5 minutes). |
| • Yale realized that it was imperative to generate eyeballs for the video given the amount of time, money, and effort that was spent to create it. |
| • Yale wanted to generate sufficient social media clout, which was worthy of its status of being the market leader in security solutions. |
Solution:
GlocalEdge reviewed Yale’s objectives thoroughly and designed a unique Facebook app that: |
| • Created a unique fan gate based app with the video embedded in it. A participant’s score depended on the duration of video watched providing incentive to watch the full video. |
| • Devised a mechanism by virtue of which, the video was followed by a quiz comprising of three questions whose answers were based on the video shown to them. |
| • Included a leaderboard in the app so that a lucky winner can be chosen among the top 10 scorers on the leaderboard. Participants could also invite friends to the contest and gain more points. |
| Benefits: |
| • Generated over 25,000 Facebook Likes within few days of the contest launch. |
| • Generated over 4,000 video views within days of launching the contest. |
| • Engaged over 2000 users with 100 participants scoring over 3,000 representing heavy engagement. |
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| Price of App |
$200 |
$500 |
$1000 |
$2000 |
| Number of Page Likes |
1000 |
2500 |
5000 |
Unlimited |
| Fan Gate |
Yes |
Yes |
Yes |
Yes |
| Unlimited participants |
No |
Yes |
Yes |
Yes |
| Video Embedded in the app |
No |
No |
Yes |
Yes |
| Leader Board |
No |
No |
Yes |
Yes |
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| Our growing list of customers: |
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GlocalEdge, Suite 201, 15446 Bel Red Road, Redmond, WA 98052
Phone: +1 (425) 605-7787 |
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